Book Club

Mission

The NAPO Book Club exists to provide NAPO members with opportunities to connect and engage with one another by reading and discussing selected relevant books with topics important to our industry and society.

Who?

All NAPO members are invited. Join the Book Club to meet other NAPO members with similar interests to yours from all over! Members register HERE to receive the Zoom link.

What?

Subjects relating to Business Development, Current Affairs, DEI, Entrepreneurship, and Leadership.

How?

The book club sub-committee selects three options from a maintained list of possible books which members who attend the meeting then vote on through an online survey.

The list of book options works in conjunction with the Education Committee's Professional Development Strategies

Where?

The book club is hosted via NAPO's Zoom account, and the discussion is led by one of the book club sub-committee members.

How to Join the NAPO Book Club:

Simply read our upcoming book, and join us for our next meeting. We meet every other month (January, March, May, July, September, November) on the 3rd Friday of the month at 1:00pm ET. Click here to register for our upcoming meeting on Friday, September 15th, and all future occurrences of NAPO's Book Club meetings.

Upcoming Book:

September's Book Club will feature "Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand" by Jerry Daykin.

The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector it's essential that it fully embraces the diversity and nuances of society. Inclusive Marketing provides a practical blueprint to embedding true representation across the entire marketing process, from initial insights and briefs to the production process and channels used to launch campaigns. Doing so will not only help drive wider inclusion and positively challenge stereotypes in society but also create competitive advantage and connect you with new customers.

Inclusive Marketing combines clear actionable guidance with checklists, key questions and practical and personal insights from senior marketing leaders including Professor Mark Ritson and Sarah Jenkins, the MD of Saatchi & Saatchi. With a foreword by Nicola Mendelsohn (VP at Meta), it also contains examples and perspectives from iconic brands including Guinness, YouTube, Cadbury, Microsoft and Jim Beam. This is an essential resource for those working on both agency and client sides in companies of all sizes looking to unlock the power of inclusion in marketing.

Previous Book Club Books:

Self Made: Inspired by the Life of Madam C.J. Walker - July 2023

Beyond Diversity: 12 Non-Obvious Ways to Build a More Inclusive World - March 2023

Getting There: A Book of Mentors - January 2023

The Pursuit of Badasserie: How to Create Badass Business Abundance - November 2022

Building a StoryBrand: Clarify Your Message So Customers Will Listen - September 2022

Demystifying Disability: What to Know, What to Say, and How to Be an Ally - July 2022

The Checklist Manifesto: How to Get Things Right - May 2022

Shoe Dog: A Memoir by the Creator of Nike - March 2022

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones - January 2022

The Leader's Guide to Unconscious Bias: How To Reframe Bias, Cultivate Connection, and Create High-Performing Teams - November 2021

The Passion Economy: Nine Rules for Thriving in the Twenty-First Century - September 2021

Post Corona - July 2021